Our design team has been focused on the last baby boomers. Younger seniors are looking for more activities and a more current design style. Our market rate products are attracting empty nesters and the young at heart. Our deep programming and understanding of the market allow us to focus on specific demographic needs. Our work in hospice and long-term care has focused on bringing a more luxurious residential feeling to spaces. To attract a more affluent senior client, we create spaces that are comforting and aspirational.